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Eco-Friendly Experts Tweet to Facilitate Shared Experience

By: Katie Cordrey - Published: Apr 12, 2009 • References: social-media-optimization and msnbc.msn
Wineries like California’s Kendall-Jackson have adopted low-cost, eco-friendly virtual tastings via the Internet. The online version saves on costs as well as on the wear and tear often suffered by in-demand expert wine tasters. Kendall-Jackson uses the technology to facilitate video-conferencing between winemaker and critic.

Twitter Taste Live, a Web forum that “is about connecting consumers around the world directly with the folks that drive the trends for wine, beer, cigars and just about anything related to ‘tasting,’” recently carried a Wilson Daniels tasting that included a live video feed of the event.