With the increase in celebrities using social networking sites like Twitter, P. Diddy has cleverly used his Twitter following (which is approximately 227,000 followers at the time of writing) to launch his new YouTube TV channel, aptly titled "P. Twitty TV."
If you’re wondering what "P. Twitty TV" is offering its viewers, at this point the series consists of episodes ranging from 1-3 minutes that broadcast an insight into the daily life of Mr. Combs--as you’d expect, nothing too serious.
What particularly struck me about "P. Twitty TV" was how Mr. Combs encourages engagement with his audience. In his most recent video blog, Episode 6, Mr. Combs wants to know if Popeye’s or KFC is preferred by his fans.
Okay, the topic is quite banal, but to date he’s got over 312 responses on that episode alone, and I’m guessing that one of those fast food outlets is doing well out of the free publicity, and the other is suffering a bit.
Stats for Twitter-Fueled TV Launches
Trending: Older & Mild
Research: 3,540 clicks in 375 w
Interest: 4 minutes
Concept: Twitter-Fueled TV Launches
Related: 46 examples / 35 photos
Segment: Males, 18-35
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Twitter-Fueled TV Launches
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