Involvement Over Substance

Products that emphasize and praise personal interests
Implications - Niche or flashy alcohol packaging that celebrates different interests or lifestyles is taking on a strong presence on liquor store shelves. Liquor branding and its aesthetic presentation have become as much a part of the drinking and entertainment experience as the spirits that reside inside.
SCORE: 4.4
Warm Top 6 Examples: 121,191 Total Clicks Apr 09 - Jan 10
Popularity
Activity
Freshness
DEMOGRAPHICS
Artistic Alcohol Bottles - 1800 Tequila and Proximo Spirits Inc. Create Alcoholic Art
SCORE: 5.6
Hot 37,708 Clicks Pub: Oct 13, 09
Artistic Alcohol Bottles
1800 Tequila and Proximo Spirits Inc. Create Alcoholic Art
Coming to a liquor store near you are these limited edition Essential Artists bottles designed by 11 up-and-coming artists. Brought to consumers by 1800 Tequila and Proximo Spirits, Inc., the artists… [More]
Baroque Liquor Bottles - Louis XIII Cognac Gets an All-New Luxe Look
SCORE: 4.5
Warm 28,074 Clicks Pub: Sep 18, 09
Baroque Liquor Bottles
Louis XIII Cognac Gets an All-New Luxe Look
Prestigious Louis XIII cognac has recently gotten a luxurious packaging upgrade to prove that this alcohol is much more than a mere cognac. Its bottle is placed inside a handcrafted dark wood-and-leather… [More]
Custom Champagne Bottles - MyMoet Lets You Personalize Your Moet & Chandon
SCORE: 3.3
Warm 22,351 Clicks Pub: Apr 29, 09
Custom Champagne Bottles
MyMoet Lets You Personalize Your Moet & Chandon
MyMoet is possibly the best discovery for any champagne lover that can’t resist a bit of sparkle! Moet & Chandon now let you design your own 750 ml or 1.5 liter bottles of bubbly by customizing the placement… [More]
Stiletto and Booze Kits - 'Le Rituel' Box Set is Every Girl's Dream
SCORE: 4.7
Warm 11,114 Clicks Pub: Sep 29, 09
Stiletto and Booze Kits
'Le Rituel' Box Set is Every Girl's Dream
Do you like expensive champagne and expensive shoes? If you do, then the ‘Le Rituel’ box set is for you. The result of a collaboration between epic shoe designer Christian Louboutin and delicious champagne… [More]
Biker Booze - Absolut Vodka Launches Rock Edition to Celebrate Rock & Roll
SCORE: 3.5
Warm 15,779 Clicks Pub: Aug 15, 09
Biker Booze
Absolut Vodka Launches Rock Edition to Celebrate Rock & Roll
Absolut Vodka recently launched a Rock Edition complete with leather casing and biker-style studs. Absolut Rock, which was designed in collaboration with a design team at Family Business, was launched… [More]
Boozey Sneakers - The Malibu Rum Gift Box Brings Shoes and Liquor Together at Last
SCORE: 4.5
Mild 6,165 Clicks Pub: Dec 8, 09
Boozey Sneakers
The Malibu Rum Gift Box Brings Shoes and Liquor Together at Last
Ok, so you have to buy your day something awesome for the holidays, but you don’t know what. Well, why no the Malubu run gift box, because this is more than just a box, it is a design innovation. Collaborating… [More]
Newly Added
Category List
Full Index