Marissa Brassfield
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Following in the footsteps of Absolut Peppar and Ukranian Hot Pepper Vodka, Heaven Hill Distilleries is planning to roll out their own take on the hot-pepper liquor trend: Tabasco Tequila. Yep, the ubiquitous red-capped bottles from McIlhenny Co. and Heaven Hill Distilleries are taking the popular Tabasco brand and creating a flavored tequila. I’m thinking the choice of tequila is meant to further transform tequila’s perception as a salt-and-lime shooter into a sipping liquor worthy of cocktails. References: tabascotequila, brandweekFiled In: |
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