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Rad Plaid

The traditional print has been shed of old cliches to become a modern craze

Implications - Hipsters have helped transform plaid from a look associated with lumberjacks and Scottish kilts to a widespread trend not only in fast fashion and couture, but also in home decor. No longer just a look for winter, prints like gingham have made their way into wardrobes and homes year-round.
Trend Themes
1. Plaid as a Modern Trend - Plaid and tartan are no longer confined to winter clothing and lumberjack attire. The print has been given a modern twist and is now used in fast fashion, ready-to-wear collections, home decor, and more, indicating the potential for disrupting how textiles are used and the market for seasonal clothing.
2. Customization Driven by Social Media - The emergence of social media has increased the importance of customization for consumers. The desire to have personalized items, like Minx nails, appeals to customers who prefer to have unique products they can integrate into other facets of their lives, which could present an opportunity for businesses to offer more customizable products.
3. Vintage Fashions & Retro Resurgence - Retro fashions are resurging among budget-conscious consumers, who have begun to embrace relics from different decades. Companies can cater to these consumers by manufacturing products with vintage elements in their designs, which presents opportunities for leveraging nostalgia and the success of previous time-period inspired fashion.
Industry Implications
1. Fast Fashion - Fast fashion and ready-to-wear collections have embraced plaid prints, showcasing the print's modern twist and how it can be used across various forms of clothing, and disrupted seasonal fashion trends.
2. Fashion Accessories - The blend of plaid with modern designs in sneakers, wallets, watches, glasses, and other items offer new creative opportunities for designers.
3. Home Decor - Plaid and tartan have found new use in home decor, suggesting the potential for expanding the textile market beyond clothing and fashion.
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
20 Featured, 127 Examples:
3,152,206 Total Clicks
Date Range:
Apr 09 — Dec 09
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Half-Nude Hipster Shoots
Half-Nude Hipster Shoots
Pants-Free Subculture Photography by Roy Torres
The shots you see above are part of a set by Roy Torres. Nerd glasses and plaid shirts used to be the fashion domain of geeks and nerds, but hipsters have pillaged these looks and made them ubiquitous.… MORE
Nerdy 90s Grunge
Nerdy 90s Grunge
Copenhagen Street Style Takes a Geeky Step Back in Time
From plaid jacket to (gasp) black Converse boots, the 90s grunge look is back in full swing in Denmark's capital. Greasy, long, unkempt locks for ladies and the head-to-toe Denim Dan look for gents were… MORE
Girlish Grunge Fashiontography
Girlish Grunge Fashiontography
The Young-Love Teen Vogue Editorial 'Finding Nirvana'
The grunge-inspired, all-American Teen Vogue editorial ‘Finding Nirvana’ revels in youthful bohemianism. Photographed by Horst Diekgerdes the shoot appears in the November 2009 edition of Teen Vogue. Model… MORE
Fashionable Farming Editorials
Fashionable Farming Editorials
Model Karlie Kloss Works It for 'Everything and the Farm' in Vogue
Supermodel Karlie Kloss gets her hand dirty for 'Everything and the Farm' in Vogue. The lush editorial is full of fall colors in the November 2009 issue of the US magazine. Photographed by Mario Testino… MORE
Wild Customized Nails
Wild Customized Nails
Minx Nails Personalizes Your Nails With Insane Sticker Styles
Minx Nails have made it impeccably easy for you to literally match anything to your nails with their outrageous sticker styles. The thought that Minx Nails has made it possible to wear plaid pumps and… MORE
Check-Covered Minidresses
Check-Covered Minidresses
Schoolgirl Glam Rocks in Pollini Spring 2010 Ready-to-Wear Line
This Pollini Spring 2010 ready-to-wear collection has shades of school days written all over it, with checked fabrics that made their way onto everything from totes to backpacks and babydoll dresses. Gingham… MORE
Tartan and Checker Fashion
Tartan and Checker Fashion
Stars Like Patricia Arquette Make Plaid Look Rad
Looking trendy in tartan can be tough, but stars like Patricia Arquette prove the plaid look can be a stunning one if a fashionista knows how to wear it. Catapult yourself back to the days of Clueless… MORE
Reversible Bow Ties
Reversible Bow Ties
The Brooklyn Circus Goes Geeky Chic With Flannel & Velour
Bow ties are a classic accessory that adds that extra little fashionable flair to an outfit. With the sudden reappearance of bow ties, The Brooklyn Circus has recently taken the classic neck accessory… MORE
Pleasing Plaid Pairs
Pleasing Plaid Pairs
The Pendleton X Opening Ceremony Spring 2010 Line is Light and Playful
I have to admit that along with AnotherFaceInTheCrowd, I also have a crush on Opening Ceremony, particularly with this Pendleton x Opening Ceremony Spring 2010 collection. Just looking at this campaign… MORE
Cool Wool Wallets
Cool Wool Wallets
Plaid Billfold Stands Out in New Head Porter Lesson Collection
The Head Porter Lesson collection features a wealth of personal plaid products, from toiletry bags to pencil cases. These products are perfect for fall (and soon winter), and are made from 94 percent wool.… MORE
Tablecloth Kicks
Tablecloth Kicks
Nike Skinny Dunk High (Jam Jar) Sneakers Are Gorgeous in Gingham
Nike has created something for the ladies with the Nike Skinny Dunk High (Jam Jar). These kicks come in a sweet gingham pattern but maintain their edge by being offered in a fire engine red high top style.… MORE
Gingham Patio Chairs
Gingham Patio Chairs
Fashion Designer Alfred Sung Launches Sung Outdoor Furniture Line
Providing that stylish home decor is but a small step from the world of fashion is Sung Outdoor, the latest furniture collection from clothing designer Alfred Sung. The stylish home decor line by the acclaimed… MORE
Checkered Editorials
Checkered Editorials
'Check it Out' for GQ Japan Features Tartan, Plaid & Checks
Checkered menswear is heading to the forefront with 'Check it Out' in GQ Japan. This pattern-happy editorial was photographed by Alexi Lubormirski, who captured models Marlon Teixeira and Simon Nessman… MORE
Preppy Timepieces
Preppy Timepieces
The BlumLux Louis Quatro Has a Plaid Face and Diamonds
While plaid and argyle have been worn by the upper crust of society for generations, nobody has thought to make a watch with a face utilizing these standard patterns—until now. New luxury watch brand BlumLux… MORE
Lumberjack Photoshoots
Lumberjack Photoshoots
Peak Performance Gets Casual With Autumn/Winter 2009 Collection
There is nothing better then a well dressed man, even better is a man who can dress well even when in casual mode. Coming to the aid is Peak Performance with their Autumn/Winter 2009 collection. Veering… MORE
Swank Plaid Kicks
Swank Plaid Kicks
Creative Recreation Holiday 2009 Collection
The holiday 2009 collection for Creative Recreation was recently released. This independent sneaker brand has an array of sneakers that will soon be available, so only a brief peek is available in the… MORE
Luminous Lumberjack Gear
Luminous Lumberjack Gear
Flying Coffin Glow-in-the-Dark 5 Panel Caps Keep Partiers Safe
These Flying Coffin glow-in-the-dark 5-panel caps are practical for so many reasons, especially as folks are going back to college. Off the top of my head, you can put them on intoxicated friends to both… MORE
Clashtastic Plaid Shirts
Clashtastic Plaid Shirts
Trainerspotter Button-Downs Are a Mishmosh of Tartan Patterns
I'm no fashionista, but these clashing plaid shirts from Trainerspotter are a bit off the beaten path. They're certainly edgy, in-your-face and attention-grabbing. And they do appeal to my DIY recessionista… MORE
Checkered Kicks
Checkered Kicks
The Vans Supreme Fall/Winter 2009 Collection is Off the Chain
Get stoked y’all ‘cause there are some hot kicks coming your way. Two epic shoe houses are coming together to launch two banging new types of shoes. The Vans Supreme Fall/Winter 2009 collection is going… MORE
Gingham Glasses
Gingham Glasses
Stussy Makes Shades That Match the Tablecloth
Leave it to lifestyle clothier Stussy to create these awesome gingham print glasses. On sale for Fall/ Winter 2009, these gingham glasses are a stylish treat that will make a statement with whatever you… MORE

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Vans Kickflips It, From Theological Sneakers to Satanic Rock Shoes
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Newbark Shoes Blend English Men's Slippers and Moroccan Babouche
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Karlie Kloss and Rianne ten Haken are Vogue Italia 'Stylish Women'
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Oogst 1000 Wonderland Can Entertain Up to 1,000 People per Day
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