From plaid jacket to (gasp) black Converse boots, the 90s grunge look is back in full swing in Denmark's capital. Greasy, long, unkempt locks for ladies and the head-to-toe Denim Dan look for gents were spotted by Danish photographers.
Other popular looks for Copenhagen street style for spring 2009 includes wearing tights under shorts, big scarves and, for both men and women, thick-rimmed, black nerd glasses.
Implications - The recent recession led to a resurgence of retro fashions as budget-conscious consumers headed to thrift stores for affordable finds. Now customers have embraced these relics, and are eager for decade-specific apparel in stores. Companies can cater to these consumers by manufacturing products with vintage elements in their designs.
Stats for Nerdy 90s Grunge
Trending: Older & Buzzing
Research: 129,223 clicks in 366 w
Interest: 4 minutes
Concept: Nerdy 90s Grunge
Related: 86 examples / 66 photos
Segment: Females, 18-35
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