Leave it to fashion master Marc Jacobs to create the perfect swim cap. Designers usually create sultry, sexy swimwear for summer, but Jacobs has gone the other way (as usual) and reinvigorated this poolside accessory instead.
These Marc Jacobs swim caps are sure to have fashionistas fighting for them. Best of all, they're priced to move at $10 U.S., so why not pick one up?
Implications - Consumers are looking to make bold aesthetic choices in traditionally banal areas. By adding some color and a more streamlined form, products can appeal to customers with a penchant toward ostentatiousness. Companies should take into account -- both when designing and marketing a product -- that consumers want to stand out.
What's Driving This Trend
- Bold Aesthetic Choices
- Consumers are looking to make bold aesthetic choices in traditionally banal areas.
- Colorful and Streamlined Products
- By adding some color and a more streamlined form, products can appeal to customers with a penchant toward ostentatiousness.
- Standing Out
- Companies should take into account - both when designing and marketing a product - that consumers want to stand out.
Who This Affects Most
- Fashion
- The fashion industry can capitalize on the trend of bold aesthetic choices by creating unique and eye-catching designs.
- Beauty
- The beauty industry can develop colorful and streamlined products to appeal to customers who want to make a statement with their personal care items.
- Marketing and Advertising
- The marketing and advertising industry can help companies highlight the uniqueness and stand-out features of their products to attract consumers.
