A Bathing Ape's Plaid Ball Caps Are for the Subtle Nerd

By: Christina Butty - Published:   Updated: Jul 6 2011 • References: us.bape & solediction
If you have always wanted a plaid hat to match your plaid shirt, streetwear company A Bathing Ape has tuned into your frequency.

These plaid ball caps are the perfect thing to match with your shirt so that you don't look like a geek. They come in twenty different colors to match any outfit.

Not only are they dope, but they are priced to move at $80. What a deal.

Implications - As North American media continues to saturate the airwaves with unpleasant representations of certain subcultures, consumers are looking for products to differentiate themselves from these groups. As such, corporations that release dapper and more conservative wares are more likely to garner attention from the general public.

Stats for Preppy Street Style Trending: Older & Mild
Traction: 4,364 clicks in 288 w
Interest: 4 minutes
Concept: Preppy Street Style
Related: 81 examples / 62 photos
Segment: Males, 12-35
Comparison Set: 30 similar articles, including: plaid sneakers, neck scarves, plaid & page boy caps, and 16 plaid fashions for winter.