Hipster Disco Ball Fashion
Essentially the line is bringing back the glam, disco style, with glittery t-shirts, mini dresses with mad shoulder pads, and colorful offering of leggings. The Pavon Spring/Summer 2010 collection is bright and beautiful.
Implications - After a recent wave of consumers suffering credit crunch, they are now looking for products that are fun and glitzy. These clothes represent the movement from boring and drab to glittery and glamorous that consumers are making. Businesses can profit greatly by products and services that are completely unlike the past credit crunch in order to create a positive buying experience.