For the Saatchi & Saatchi New Director's Showcase, an animation video was put together on behalf of Nike featuring their AF-1 shoes.
This spot features Rodney and Geoffrey visiting the AF-1 Crystal Lair, where the famous shoes recount glorious moments in their history.
While it may seem odd, it's actually a time capsule of the history of the Nike AF-1 told in a fun way.
This spot was created by Christopher Hutsul.
Implications - True shoe enthusiasts will definitely appreciate the hard work and detail that went into creating this commemorative animation video. Not only will it entertain Nike fans, I'm confident that it will stir up some additional buzz from which Nike will benefit in many ways!
Stats for Gloating Sneakers
Trending: Older & Average
Research: 3,694 clicks in 361 w
Interest: > 3 minutes
Concept: Gloating Sneakers
Related: 65 examples / 50 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: shoes for members only, flashback fashion fusion, and shoes as musical reflections.
More Stats +/-
Flashback Fashion Fusion
Shoes For Members Only
Shoes As Musical Reflections