O.P.I Releases Subtly Cool, Non-Shiny Colors For Fingernail Tips

By: Rose Nazarali - Published: Jun 12, 2009   Updated: Mar 24 2011 • References: opi & nylonmag
Forget about the glitz and glamor! This season, nail polishes are all about the undertones with OPI’s matte line.

The line features colors such as "You Don’t know Jacques!" and "Lincoln Park After Dark" with navy blues, dark browns and eggplant purples.

OPI’s matte line will feature a total of six colors and will be released in July.

Implications - A minimalistic tendency in the fashion and beauty industries has caused consumers to choose simple, muted designs and makeup looks, which has translated to nail color as well. Matte nail polish is only one way to emphasize today's more subdued aesthetic direction, however. If matte is the new shiny, then many products, from cars to kitchen appliances, can receive a brand new, toned down coloring. Stats for Matte Nail Polish Trending: Older & Warm
Research: 13,811 clicks in 362 w
Interest: 2.5 minutes
Concept: Matte Nail Polish
Related: 44 examples / 34 photos
Segment: Females, 12-55
Comparison Set: 16 similar articles, including: rockstar branding, disappearing nail polish, and nail polish with magnetic particles.