These sneakers are a part of the Wink collection for Reebok 2009. They feature patterns that are inspired by domesticity, like red gingham.
I find the collection very Alice in Wonderland and childlike. Red gingham trainers may look questionable now, but come spring I have a feeling I won't be the only ones sprinting towards these to try and get my hands on a pair.
Implications - As North American society becomes more saturated with new ideas, consumers are latching onto products which offer an old and familiar feeling. Corporations looking to capitalize on this consumer mentality can do so by offering products which induce nostalgia, hearkening back to items consumers are already comfortable with.
Stats for Gingham Sneakers
Trending: Older & Chilly
Research: 3,812 clicks in 387 w
Interest: 4 minutes
Concept: Gingham Sneakers
Related: 39 examples / 30 photos
Segment: Females, 18-55
Comparison Set: 14 similar articles, including: board-game inspired shoes, eye catching yellow reebok pump with alife's signature, and artsy sneakers.
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