Stussy Partners with Savage Pencil to Create Sweet New Tees
Stussy introduced Savage Pencil and their collaboration in a short interview. Their collection of tees will be called Pencil X Stussy, and will be available on June 5 at Stussy Chapter stores.
Implications - Youth consumers are increasingly attracted to design that is rough around the edges; images with a DIY aesthetic feel more authentic to these consumers. Companies can leverage this as an opportunity for a connection by creating products that do not feel like they came from a mould.Stats for Pencil Sketch Shirts Trending: Older & Mild
Traction: 6,100 clicks in 272 w
Interest: 4 minutes Concept: Pencil Sketch Shirts
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Segment: Females, 18-55 Comparison Set: 26 similar articles, including: 32 extremely expressive t-shirts, drunken text sites, and celebrity sketch tees.