Stussy Partners with Savage Pencil to Create Sweet New Tees
Stussy introduced Savage Pencil and their collaboration in a short interview. Their collection of tees will be called Pencil X Stussy, and will be available on June 5 at Stussy Chapter stores.
Implications - Youth consumers are increasingly attracted to design that is rough around the edges; images with a DIY aesthetic feel more authentic to these consumers. Companies can leverage this as an opportunity for a connection by creating products that do not feel like they came from a mould.