The Rolex Oyster Perpetual is Worthy of Any Woman's Wrist
Published: Sep 30, 2009
Updated: Jun 15 2011
A Rolex Oyster Perpetual worthy of Reese Witherspoons wrist in Legally Blonde. This vintage classic, complete with domed plexi glass, crown and bottom screwed box mounted on an armored oyster bracelet, is positively blushing. You can get the Rolex Oyster Perpetual in a customized version with Roman numerals with its quadrant painted in â€œbubble gumâ€ pink. Even the needles come with a splash of pink!
Implications - Female consumers are sick of the dark styles out there and want to stay in touch with their feminine sides. Products that feature soft aesthetics attract the woman shopper more than edgy ones. Focusing on this desire for more subtlety will bring in more buyers for corporations.