Code Switching
Woodland
Styling
Fashions are drawing inspiration from the forest and its creatures.
What's Happening
What is the Woodland Styling trend?
Woodland Styling: As people move to the city, nature--especially the deep forest--holds more appeal as it becomes a more foreign place. Advertisers and fashion designers are capitalizing on this intrigue by using the forest as a backdrop to produce photoshoots, editorials and campaigns with a woodland theme.
Evidence
Examples of the Woodland Styling trend
Forest Escape Editorials
The Nell Rebowe Photoshoot is a Visual Essay
Including diverse body types in fashion campaigns disrupts the industry's traditional beauty standards and appeals to a wider range of consumers.
Woodland Nymph Photography
FNK Cayla's 'Fairy Wood Keeper' Evokes the Magic of the Forest
The photography industry can expand by catering to those who desire mystical and magical photography.
Forest Sprites in Lingerie
Agent Provocateur's 'The Call of the Siren' Features Fairy Warrio
Opportunity for lingerie and swimwear brands to create innovative and provocative designs.
Zombie Forest Fashion
Baldovino Barani for the MILK X 'The Foster Twins' Editorial
Disruptive innovation opportunity: Integrating blockchain technology for transparent and ethical fashion supply chains.
Forest Nymph Fashion
The Lerario Beatriz Spring 2010 Floats into Femininity
Leveraging trends in ethereal, fantasy, and garden-inspired fashion to appeal to a new market segment.
Fashionable Forest Nymphs
Xiaoke Lu's 'Maboo' Shows Ethereal, Spritely Style
Photography studios can focus on outdoor ethereal photography as a niche market.
Mirrored Forest Fashiontography
Michal Martychowiec & Claudia Behnke Join Forces for Sublime Mag
Opportunities for photographers and visual artists to experiment with new techniques and concepts that push the boundaries of traditional photography.
Frolicking Forest Fashion
Mulberry Fall 2009 ads Show Models in the Wild
Fashion brands can create collections inspired by natural environments and outdoor activities.
Forest Frolicking Editorials
La Repubblica Velvet Glamorizes Sexy, Blood-Thirsty Maenads
Fashion designers can draw inspiration from the forest and nature to create unique and captivating collections.
Fairytale Forestography
'An Autumn Story' Places Red Riding Hood at the Edge of the Woods
Incorporating fairy tale adaptations in art can attract a new audience and create opportunities for collaboration between traditional and modern artists.
Masquerade Forest Shoots
Nothing's More Fun Than Wandering the Woods in Costume
The photography industry can embrace the trend of fantasy photoshoots and outdoor costume photography to offer unique and creative services to clients.
Weeping Willow Accessories
Maria Baranova's Tasseled Scarves & Headbands Evoke the 'Forest'
Opportunity for fashion accessory companies to offer more nature-inspired, bohemian designs with tassels
Bewitching Forest Editorials
'Wizards, Witches & Magic' by Ellen Rogers in i-D December 2009
Disruptive innovation opportunities for fashion designers to explore dark fantasy themes in their collections.
Supermodel Forests
Gisele Bundchen Embraces Nature in Flip Flops
Fashion brands can explore sustainable collaborations and eco-friendly campaigns to attract environmentally-conscious consumers.
Woodland Runways
Dsquared2's Canadian Forest Setting for S/S '10 Menswear
Fashion brands can explore the opportunity of creating outdoor-inspired collections and showcasing cultural influences, as demonstrated by Dsquared2's Spring/Summer 2010 menswear…
Trend themes
Themes within the Woodland Styling trend
Three behaviours holding the trend togetherForest-themed fashion shoots
Capturing models in natural backdrops such as forests and woodlands for fashion shoots has gained popularity and can provide opportunities for more environmentally-friendly campaigns and eco-conscious designs.
Nature-inspired accessories
Creating accessories that mimic the colors and textures of nature can appeal to consumers who want to bring a touch of the outdoors into their daily lives and provide opportunities for sustainable and eco-friendly materials.
Fantasy/fairytale inspired fashion
Drawing inspiration from fantasy and fairytales, particularly those with themes of the forest, can lead to captivating and imaginative designs that capture the attention of consumers looking for something unique and magical.
Industry implications
What the Woodland Styling trend means for industry
Where the trend changes the playbookFashion
The fashion industry can look to these trends to incorporate eco-friendly practices and conscious designs while still fulfilling consumer demand for imaginative and visually-appealing pieces.
Advertising
Advertisers can utilize natural backdrops and imaginative themes inspired by nature and fantasy to create captivating campaigns that standout to consumers looking for something unique and enchanting.
Art and Design
Artists and designers can draw inspiration from the natural world and fantastical themes to create mesmerizing and imaginative pieces that challenge the boundaries of traditional art and design.
Trend signals
Trend signals for Woodland Styling
Trend score 5.0 out of 10, from popularity 59%, activity 83%, freshness 8%.
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)