Trend cluster
Category

Woodland
Styling

Fashions are drawing inspiration from the forest and its creatures.

Forest Escape EditorialsWoodland Nymph PhotographyForest Sprites in LingerieZombie Forest FashionForest Nymph Fashion

What's Happening

What is the Woodland Styling trend?

Woodland Styling: As people move to the city, nature--especially the deep forest--holds more appeal as it becomes a more foreign place. Advertisers and fashion designers are capitalizing on this intrigue by using the forest as a backdrop to produce photoshoots, editorials and campaigns with a woodland theme.

Evidence

Examples of the Woodland Styling trend

Forest Escape Editorials
CategoryPop Culture

Forest Escape Editorials

The Nell Rebowe Photoshoot is a Visual Essay

Including diverse body types in fashion campaigns disrupts the industry's traditional beauty standards and appeals to a wider range of consumers.

Woodland Nymph Photography
CategoryArt & Design

Woodland Nymph Photography

FNK Cayla's 'Fairy Wood Keeper' Evokes the Magic of the Forest

The photography industry can expand by catering to those who desire mystical and magical photography.

Forest Sprites in Lingerie
CategoryNaughty

Forest Sprites in Lingerie

Agent Provocateur's 'The Call of the Siren' Features Fairy Warrio

Opportunity for lingerie and swimwear brands to create innovative and provocative designs.

Zombie Forest Fashion
CategoryFashion

Zombie Forest Fashion

Baldovino Barani for the MILK X 'The Foster Twins' Editorial

Disruptive innovation opportunity: Integrating blockchain technology for transparent and ethical fashion supply chains.

Forest Nymph Fashion
CategoryFashion

Forest Nymph Fashion

The Lerario Beatriz Spring 2010 Floats into Femininity

Leveraging trends in ethereal, fantasy, and garden-inspired fashion to appeal to a new market segment.

Fashionable Forest Nymphs
CategoryArt & Design

Fashionable Forest Nymphs

Xiaoke Lu's 'Maboo' Shows Ethereal, Spritely Style

Photography studios can focus on outdoor ethereal photography as a niche market.

Mirrored Forest Fashiontography
CategoryFashion

Mirrored Forest Fashiontography

Michal Martychowiec & Claudia Behnke Join Forces for Sublime Mag

Opportunities for photographers and visual artists to experiment with new techniques and concepts that push the boundaries of traditional photography.

Frolicking Forest Fashion
CategoryFashion

Frolicking Forest Fashion

Mulberry Fall 2009 ads Show Models in the Wild

Fashion brands can create collections inspired by natural environments and outdoor activities.

Forest Frolicking Editorials
CategoryFashion

Forest Frolicking Editorials

La Repubblica Velvet Glamorizes Sexy, Blood-Thirsty Maenads

Fashion designers can draw inspiration from the forest and nature to create unique and captivating collections.

Fairytale Forestography
CategoryPop Culture

Fairytale Forestography

'An Autumn Story' Places Red Riding Hood at the Edge of the Woods

Incorporating fairy tale adaptations in art can attract a new audience and create opportunities for collaboration between traditional and modern artists.

Masquerade Forest Shoots
CategoryArt & Design

Masquerade Forest Shoots

Nothing's More Fun Than Wandering the Woods in Costume

The photography industry can embrace the trend of fantasy photoshoots and outdoor costume photography to offer unique and creative services to clients.

Weeping Willow Accessories
CategoryFashion

Weeping Willow Accessories

Maria Baranova's Tasseled Scarves & Headbands Evoke the 'Forest'

Opportunity for fashion accessory companies to offer more nature-inspired, bohemian designs with tassels

Bewitching Forest Editorials
CategoryFashion

Bewitching Forest Editorials

'Wizards, Witches & Magic' by Ellen Rogers in i-D December 2009

Disruptive innovation opportunities for fashion designers to explore dark fantasy themes in their collections.

Supermodel Forests
CategoryEco

Supermodel Forests

Gisele Bundchen Embraces Nature in Flip Flops

Fashion brands can explore sustainable collaborations and eco-friendly campaigns to attract environmentally-conscious consumers.

Woodland Runways
CategoryFashion

Woodland Runways

Dsquared2's Canadian Forest Setting for S/S '10 Menswear

Fashion brands can explore the opportunity of creating outdoor-inspired collections and showcasing cultural influences, as demonstrated by Dsquared2's Spring/Summer 2010 menswear…

Trend themes

Themes within the Woodland Styling trend

Three behaviours holding the trend together
01

Forest-themed fashion shoots

Capturing models in natural backdrops such as forests and woodlands for fashion shoots has gained popularity and can provide opportunities for more environmentally-friendly campaigns and eco-conscious designs.

02

Nature-inspired accessories

Creating accessories that mimic the colors and textures of nature can appeal to consumers who want to bring a touch of the outdoors into their daily lives and provide opportunities for sustainable and eco-friendly materials.

03

Fantasy/fairytale inspired fashion

Drawing inspiration from fantasy and fairytales, particularly those with themes of the forest, can lead to captivating and imaginative designs that capture the attention of consumers looking for something unique and magical.

Industry implications

What the Woodland Styling trend means for industry

Where the trend changes the playbook
For

Fashion

The fashion industry can look to these trends to incorporate eco-friendly practices and conscious designs while still fulfilling consumer demand for imaginative and visually-appealing pieces.

For

Advertising

Advertisers can utilize natural backdrops and imaginative themes inspired by nature and fantasy to create captivating campaigns that standout to consumers looking for something unique and enchanting.

For

Art and Design

Artists and designers can draw inspiration from the natural world and fantastical themes to create mesmerizing and imaginative pieces that challenge the boundaries of traditional art and design.

Trend signals

Trend signals for Woodland Styling

Trend score 5.0 out of 10, from popularity 59%, activity 83%, freshness 8%.

Popularity59%
Activity83%
Freshness8%
Audience
30%Men
70%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific