For Mulberry’s latest ads, the company headed deep into the (fashion) wilderness. The ads, which were shot by Steven Meisel, show models Irina Kulikova and Kasia Struss frolicking through the forest, all the while wearing incredibly fashionable clothes.
The Mulberry ads by Steven Meisel show the models with big hair (perhaps it frizzed from all the running), and toting their favorite can’t-leave-home-without Mulberry bags. If only I dressed this well in the forest…who am I kidding? If only I could dress this well regularly!
Why This Trend Is Growing
- Forest Fashion
- Opportunity for fashion brands to create collections inspired by natural environments and outdoor activities.
- Wilderness Advertising
- Opportunity for brands to use natural settings and concepts for advertising campaigns.
- Outdoor Lifestyle
- Opportunity for brands to offer products and services that cater to people who enjoy outdoor activities.
Industries Being Reshaped
- Fashion Industry
- Fashion brands can create collections inspired by natural environments and outdoor activities.
- Marketing and Advertising Industry
- Brands can use natural settings and concepts for advertising campaigns.
- Outdoor Recreation Industry
- Brands can offer products and services that cater to people who enjoy outdoor activities.
