Rockstar

Day of the Dead Sneakers Make the Afterlife Rad

By: Robyn Currie - Published:   Updated: Aug 22 2011 • References: nike and highsnobiety
Nothing says a good time quite like holiday themed sneakers. In honor of the annual Mexican el Dia de los Muertos, Nike is releasing their Day of the Dead sneakers.

According Highsnobiety.com, the Day of the Dead kicks feature a “black base, light green Swoosh and contrasting orange stitching. Purple graphics are embossed onto most parts of the upper.”

Not to mention that the soles feature some badass skeleton decals in yellow and white.

Implications - Consumers in the modern world have developed a wide range of personal preferences, interests and hobbies. A large number of these revolve around holidays or special celebrations. Businesses that offer products that pay tribute to or enhance the experience of such moments will likely generate large profits.