Tokyo Street Style
Implications - The popularity of anime and Japanese rock music has crossed into North America, inspiring many to use the land of the rising sun as an inspiring artistic source. This unique culture has brought back macabre and Gothic fashion with a North American twist that suits consumers' taste. As outrageous as some of the outfits may appear, there's a large market who have established a cult-like/counterculture following for this style of dress-up. It's slowly catching on and with Lady Gaga's popularity, brands have the advantage of pushing the envelope when it comes to creating eccentric clothing.