Mad for Plaid
10 Tartan Fashions
Tartan is everywhere from the catwalks to the dogwalks (dog collar) to the man walks (guys' shoes and ties) and even to the guys' favorite hangouts (the twin recliner).
Implications - With the recession came a "back-to-basics" approach to fashion for money-crunched consumers. Consumers are now embracing styles and patterns which were previously deemed unattractive. Companies can produce goods that reflect this return to basic patterns to appeal to a large group of consumers.