Opening Ceremony and Pendelton Team for Menswear Line
The results of the Opening Ceremony/Pendelton line have been these matchy outfits.
It has long been known that men's fashion follows women's. One can't help but notice the resemblance between these matchy menswear pieces and the jumpsuits that have been rocking women's fashion for the past few seasons.
Implications - Contemporary society has placed an increased importance on originality and individuality in style, home decor, and attitude. One of the best ways a company or brand can capitalize on this movement is by creating products that are extremely distinctive in design and style. These products will appeal to consumers seeking to create their own voice and image through the products they purchase.