Rapper and legendary hip-hop producer Dr. Dre is launching a new cognac and vodka range that will be part of an integrated mega marketing plan for the release of his long-awaited “Detox” album, reportedly his final one. How genius is Dr Dre? Promoting detox with alcohol!
The alcohol line is a joint effort between Dr. Dre’s Interscope Geffen A & M Records label and beverage company Drinks America.
The first taste of the new range will be the Aftermath Cognac and an 80-proof(!!!) flavored and unflavored sparkling vodka. Both products will be out within the next two months.
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Dr. Dre Launches Cognac & Vodka Range and Detox Album
By: Ayman - Published: Aug 28, 2008 • References: billboard.biz