TRU Organic Vodka Treevertising

By: Going Like Sixty - Published: Nov 30, 2008 • References: truorganicspirits
In one of the more extraordinary product marketing schemes, TRU Organic Vodka is promising to plant a tree for every bottle of vodka you down. If you’re going to have a drink or five, why not help plant a tree too?

TRU Organic takes their eco-friendly endeavor to every aspect of their business; their bottles use 25% less glass than regular vodka bottles, labels are printed on corn fiber using soy-based ink and all closures are synthetic and recycleable. The company says the boxes also fold in a way that eliminates packing tape. Stats for Buying Liquor to Plant Trees Trending: Older & Mild
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Concept: Buying Liquor To Plant Trees
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Segment: Females, 18-55
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