TRU Organic Vodka Treevertising

In one of the more extraordinary product marketing schemes, TRU Organic Vodka is promising to plant a tree for every bottle of vodka you down. If you’re going to have a drink or five, why not help plant a tree too?

TRU Organic takes their eco-friendly endeavor to every aspect of their business; their bottles use 25% less glass than regular vodka bottles, labels are printed on corn fiber using soy-based ink and all closures are synthetic and recycleable. The company says the boxes also fold in a way that eliminates packing tape.