The promotional wine bottle was supposedly sent out on the first day of summer, when the first full moon in June usually occurs. The cute concept is symbolic of the prime harvest time for honey, and is thus called 'Honey Moon.'
I would definitely just buy the wine for the amazing bottle!
Implications - Businesses that devote their efforts to creating a favorable and memorable first impression amongst consumers will likely benefit in short and long-term ways. Consumers will likely distinguish between those products with a standout appearance as opposed to those with dull or bland packaging. It is imperative that companies today pay equal amounts of attention the promotion of their products as they do to the products themselves.