Last Drop Whiskey is a premium blend of 70 different malt whiskeys, and 12 different grain whiskeys that were distilled (at minimum) in 1960.
After they had all aged 12 years, they were blended and stored for 36 years in sherry casks. Some of the distilleries used in the creation of this whiskey are no longer in existence.
There are only 1347 bottles of Last Drop Whiskey available.
Implications - After the recent recession, consumers are less focused on budgeting and are starved for luxury. They're once again eager to treat themselves and are therefore demanding extravagant products and services to help them do so. Companies can cater to these recession-recovered customers by producing luxurious products.
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