Heather Hobson
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We’re all pretty depressed about our sagging 401k’s but now we have Bailout Wine to drown our troubles in. Bailout Wine isn’t just a quirky label, though, but a revolutionary game. Here’s how it works: Buy a bottle (or a case) of 2007 Bailout Napa Valley Cabernet at Bailout Wine for $39. Bailout Wine notes the closing value of the Dow Jones Industrial Average the day you make your purchase. For every 100 points the Dow drops from your day of purchase price, you get $2 off each bottle. The wine will be bottled on August 14, 2009. The final price you pay for your Bailout Wine depends on the Dow’s value when the markets close that day. So there is a silver lining in this lousy economy: As long as the markets continue to suck, the price of Bailout Wine will continue to drop.  For example, if you buy the wine when the Dow is 8,800 and then it closes at 7,300 when we bottle, then your final price is $9/bottle and we'll cut you an economic stimulus check of $30/bottle in September. If we're lucky enough to find the Dow at or above the level it was when you bought the wine, then you've already paid your $39/bottle – it will never go above that.
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