We’re all pretty depressed about our sagging 401k’s but now we have Bailout Wine to drown our troubles in. Bailout Wine isn’t just a quirky label, though, but a revolutionary game.
Here’s how it works: Buy a bottle (or a case) of 2007 Bailout Napa Valley Cabernet at Bailout Wine for $39. Bailout Wine notes the closing value of the Dow Jones Industrial Average the day you make your purchase.
For every 100 points the Dow drops from your day of purchase price, you get $2 off each bottle. The wine will be bottled on August 14, 2009. The final price you pay for your Bailout Wine depends on the Dow's value when the markets close that day.
So there is a silver lining in this lousy economy: As long as the markets continue to suck, the price of Bailout Wine will continue to drop.
Market-Based Liquor Pricing
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The Value of 'Bailout Wine' Fluctuates With the Dow
Published: Dec 14, 2008 • References: bailoutwine