Iordanov Vodka has made a new bottle design that has the bottle encrusted in Swarovski crystals. Selling at $106 for a 1 liter bottle, the design is definitely not for the fast drinker. Take a look at the blinged-out designs above.
Implications - Consumers in modern society are looking for style in all of their products. Combining function with aesthetics makes an item more attractive than one that only focuses on either one. Companies could develop more items like this in order to attract a wider audience on the market.