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Customised Wine and Spirit Labels (Part 2)

— April 20, 2008 — Lifestyle
Make your next bottle of booze more memorable with a free custom label from Pernod Ricard USA. They will print your personal message on authentic labels for Chivas Regal, The Glenlivet, Jacob's Creek, Kahlua, Mumm Napa and Wild Turkey Russell's Reserve bottles for free. The kicker is that the opportunity is only available in the US and there is a limit of 5 labels per email address...

The site notes, "YourGiftLabel.com is a unique program that allows you to customize labels with personalized text and to choose from a variety of elegant background images. These high quality labels make one-of-a-kind gifts on your favorite spirits bottles. Create distinctive and memorable presents for family, friends, coworkers or even yourself."

Trend Hunter's last example of custom spirit labels was from Tuborg, a Danish beer company:

Trend Themes
1. Personalized Gifting - Opportunities for companies to offer personalized gifting options for consumers.
2. Custom Label Printing - New services that allow customers to print custom labels for alcohol bottles.
3. Digital Printing Technology - Advancements in digital printing technology have opened up new possibilities for customization.
Industry Implications
1. Alcohol Retail - Alcohol retailers can offer custom label printing as a value-added service.
2. Personalized Gift Retail - Retailers can offer personalized gifting options as a differentiated offering.
3. Printing Services - Printing companies can explore opportunities in the growing demand for custom label printing services.
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