The Absolut Pop-Up Minibar Adds a Little Flavor to a Dull Night
Holger Mohr — July 9, 2009 — Marketing
References: absolutdrinks
For hot summer nights the Absolut Pop-Up Minibar is the perfect accessory. Behind the white box you'll find a bottle of Absolut and a two-piece minibar. After popping up the bar, you can fill it up with ice, so you have a cool “Vodka to go.â€
You'll never be booze-baffled again with the Absolut Pop-Up Minibar.
Implications - In this fast-paced world, not everyone has the time or the opportunity to take a night off to enjoy a club or a bar while out with friends. Thus, the consumer who doesn't have much time to spare will be especially appreciative of pieces like the Absolut Pop-Up Minibar. This is because they give consumers the chance to enjoy a little taste of sophistication in the comfort of their office or home -- something they will definitely appreciate if they have an extremely tight schedule.
You'll never be booze-baffled again with the Absolut Pop-Up Minibar.
Implications - In this fast-paced world, not everyone has the time or the opportunity to take a night off to enjoy a club or a bar while out with friends. Thus, the consumer who doesn't have much time to spare will be especially appreciative of pieces like the Absolut Pop-Up Minibar. This is because they give consumers the chance to enjoy a little taste of sophistication in the comfort of their office or home -- something they will definitely appreciate if they have an extremely tight schedule.
Trend Themes
1. Portable Minibars - The Absolut Pop-Up Minibar exemplifies the trend of portable minibars, providing convenience and luxury on the go.
2. Home Entertainment Solutions - The Absolut Pop-Up Minibar taps into the trend of enhancing home entertainment experiences by bringing a bar-like atmosphere to the comfort of one's home.
3. Convenience Drinking - The Absolut Pop-Up Minibar aligns with the trend of convenience drinking, enabling busy individuals to enjoy a quality cocktail at their convenience.
Industry Implications
1. Alcoholic Beverage - The Absolut Pop-Up Minibar presents opportunities for alcoholic beverage companies to create innovative and portable drinking experiences.
2. Office Design - The Absolut Pop-Up Minibar opens doors for office design companies to incorporate stylish and functional minibars into workspaces, adding a touch of luxury and convenience for employees.
3. Home Decor - The Absolut Pop-Up Minibar offers potential for home decor companies to design and market space-saving and aesthetically pleasing minibar solutions for modern homes.
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