Discreet Consumerism

Stealth advertising and anti-branding lure the logo-averse
Implications - The wave of consumers against branding has grown in power, fueled in great part by the recession as credit-crunched consumers blame mega-brands for rough economic times. To win over consumers, indie businesses are promoting independence, while those with big names are dropping logos and rebranding with no brand.
SCORE: 5.4
Warm Top 5 Examples: 120,581 Total Clicks Apr 09 - Jan 10
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Cheeky Packaging Designs - Brooklyn Fare's Branding Puts the Fun in Functional
SCORE: 6.7
V. Hot 60,533 Clicks Pub: Jul 12, 09
Cheeky Packaging Designs
Brooklyn Fare's Branding Puts the Fun in Functional
I love the cheeky packaging Mucca Design created for gourmet store Brooklyn Fare. After all, who wouldn't love to-go coffee cups that proclaim, "It's a small, not a tall," and "It's a medium, not a grande"?… [More]
Mainstream Stealth Branding - Companies Like Starbucks Turn to Logoless Anti-Branding Movements
SCORE: 5.4
V. Hot 9,325 Clicks Pub: Aug 18, 09
Mainstream Stealth Branding
Companies Like Starbucks Turn to Logoless Anti-Branding Movements
A seemingly bizarre trend undertaken by both large-scale corporations and mid-size retail companies, stealth branding has been taking shape in more than a few occasions in recent months. First noticed… [More]
Faux Indie Espresso Bars - Starbucks 15th Avenue E Coffee and Tea Shops May Even Serve Wine
SCORE: 4.9
Hot 26,810 Clicks Pub: Aug 4, 09
Faux Indie Espresso Bars
Starbucks 15th Avenue E Coffee and Tea Shops May Even Serve Wine
I have to give Starbucks major innovation points for the launch of 15th Avenue E Coffee and Tea, a series of new shops that disguise the "Starbuckness" that makes the green dot what it is -- and precisely… [More]
Blank Bottle Branding - Absolut Vodka No Label Edition Coming in September
SCORE: 6
Warm 19,287 Clicks Pub: Aug 28, 09
Blank Bottle Branding
Absolut Vodka No Label Edition Coming in September
For more than a couple of decades Absolut vodka has been a marketing machine, producing memorable images and working with the best in the fields of art and design. Going in a completely different direction,… [More]
Discreet Consumerism - Net-A-Porter Ships Luxury Goods in Brown Paper Bags
SCORE: 3.7
Mild 4,626 Clicks Pub: Apr 7, 09
Discreet Consumerism
Net-A-Porter Ships Luxury Goods in Brown Paper Bags
When times are tight, there’s a stigma associated with excessive and opulent spending. Many people are cutting back. How dare you buy that designer purse? New options are emerging for people who can still… [More]
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