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Crumpled Logos Edit
Flydende Lava's 'Gold' Proves the Power of Good Branding

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Crumpled Logos
Flydende Lava's 'Gold' Proves the Power of Good Branding
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Crumpled Logos - Flydende Lava's 'Gold' Proves the Power of Good Branding (GALLERY)
Flydende Lava's 'Gold' Proves the Power of Good Branding
 Published: Jun 27, 09
 Views: 3,851

Flydende Lava’s ‘Gold’ project proves that the brain doesn’t need much to recognize a logo. Lava scanned over 60 brands and crumpled them for this project. Ordinarily, crumpling a printed image would render it unrecognizable, but the ease with which these logos can be identified proves the power of good branding.

The gallery above contains some of the images from Flydende Lava’s ‘Gold.’ You’ll see logos from the Rolling Stones, Warner Brothers, Virgin, Puma, Pizza Hut, and the Barack Obama campaign.

References:  behance.net

Filed In:  art,  branding,  marketing






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FOUR WAYS TO REACT: vote, favorite, add more examples of Crumpled Logos or comment about Flydende Lava's 'Gold' Proves the Power of Good Branding.

Favorited by Ariana Shaw on Jun 29, 09

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Crumpled Logos