Flydende Lava's 'Gold' Proves the Power of Good Branding

By: Marissa Brassfield - Published: • References:
Flydende Lava's 'Gold' project proves that the brain doesn't need much to recognize a logo. Lava scanned over 60 brands and crumpled them for this project. Ordinarily, crumpling a printed image would render it unrecognizable, but the ease with which these logos can be identified proves the power of good branding.

The gallery above contains some of the images from Flydende Lava's 'Gold.' You'll see logos from the Rolling Stones, Warner Brothers, Virgin, Puma, Pizza Hut, and the Barack Obama campaign. Stats for Crumpled Logos Trending: Older & Mild
Traction: 8,745 clicks in 300 w
Interest: 4 minutes
Concept: Crumpled Logos
Related: 70 examples / 54 photos
Segment: Neutral, 12-35
Comparison Set: 26 similar articles, including: impact of logos on consumerism, logo fads, and customized clouds.