Wax Turns Old-School Stories Into Modern Masterpieces

By: Amanda Easterbrook - Published: Jul 11, 2009 • References: waxbranding.co.nz
The clever creatives at Wax Branding in New Zealand wanted to showcase their unique skills to the world online. This small boutique agency with a core team of strategic thinkers, designers and web developers wanted the visitors to their website to experience a little of the Wax brand online pop-up book style.

Throughout the website, Wax Branding uses classic fairytale cues reworked into a modern tale that reflect's the agency's outlook. Most of the elements within the ‘book’ are real (like the building, fridge and possum) so that the Wax brand experience is consistent and real--which is exactly how Wax works with its clients. Stats for Fairytale Online Branding Trending: Older & Mild
Research: 8,311 clicks in 357 w
Interest: 4 minutes
Concept: Fairytale Online Branding
Related: 35 examples / 27 photos
Segment: Females, 12-35
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