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Nickelodeon Cleans Up Its Branding for 30th Anniversary

By: Marissa Brassfield - Published:   Updated: Aug 3 2011 • References: idsgn.org
It looks like Nickelodeon's new logo for its 30th anniversary is an attempt to clean up its image. But is such noticeable rebranding necessary?

The first image of the gallery shows the Nickelodeon logo on signage for the Animation Festival 2009. Its lower case typeface and slightly stylized 'i' is a far cry from the splat we've grown to love over the past 25 years.

Is Nickelodeon's logo change necessary? Weigh in below.

Implications - Businesses can appeal to new audiences and consumers by re-branding themselves to keep up with technological and societal changes. By staying updated on consumer interests and demands, even those beyond a respective industry, a business can avoid becoming outdated or irrelevant.

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