Autobahn's Verkenners Cover Emphasizes Art & Urban Development

By: Marissa Brassfield - Jul 18, 2009   Updated: Mar 24 2011
References: autobahn.nl & behance.net
This book design for Verkenners by Autobahn illustrates perfectly the group's blend between art and urban development. According to Autobahn, Verkenners is a collaboration between artists and local developers; this book was created to showcase the group's project proposals.

We've seen a number of designs that incorporate organic cues. Check out some of my favorites below.

Implications - Offbeat branding is one way to gain a customer's attention and keep it. By incorporating an eco-friendly concept into an art-like installation, this book branding idea will surely capture the wandering eye of any consumer while emphasizing the book's ideas and points. In a world where consumers are bombarded with brand messaging, instilling an artistic and unique spin on your own message is key to full customer engagement.