As a statement against our obsession with branding, designer Nick Ross came up with iCover. His motivation? "We don't want to look like all the other sheep!"
We pay for the product, why do we have to be a walking advertisement for the brand?
The iCover discards this unnecessary branding of the distinct iPod earphones, replacing it with coffin covers symbolising the death of the imposed visual branding of the product.
Implications - This symbolic design exploits the consumer irritation against large, imposing brands. Companies that acknowledge their customers' woes and design products that appeal to these aggravations will be appreciated and recognized by a large number of consumers looking for an alternative to everyday products.
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Concept: Anti-Branding Coffin Headphones
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Segment: Neutral, 12-35
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Anti-Branding Coffin Headphones
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