We pay for the product, why do we have to be a walking advertisement for the brand?
The iCover discards this unnecessary branding of the distinct iPod earphones, replacing it with coffin covers symbolising the death of the imposed visual branding of the product.
Implications - This symbolic design exploits the consumer irritation against large, imposing brands. Companies that acknowledge their customers' woes and design products that appeal to these aggravations will be appreciated and recognized by a large number of consumers looking for an alternative to everyday products.Stats for Anti-Branding Coffin Headphones Trending: Older & Chilly
Traction: 4,427 clicks in 348 w
Interest: 4 minutes Concept: Anti-Branding Coffin Headphones
Related: 74 examples / 57 photos
Segment: Neutral, 12-35 Comparison Set: 27 similar articles, including: lonesome lakeside cottages, markedly masculine campaigns, and modern double-jacked headphones.