When coffee shop 'Kaffe' was opening, the owners decided to enlist Felix Lobelius to create the store design.

Felix Lobelius came up with a stark black-and-white chalkboard design and made it all look handwritten with chalk. From the store logo to their reusable tote design and business cards, the design is consistent and creative. The black-and-white Kaffe to-go cups are also certain to stand out.

Implications - Individuals are looking for more experiences that feel personal to themselves. One-of-a-kind designs that aren't found on a daily basis will make consumers feel like they are having a unique moment. An organization trying to gain more popularity can integrate an unconventional aspect into their products in order to create that exclusive feeling that customers seek.