Embraced Aging

Boomers rewind our disposable culture by embracing elderly icons
Implications - As the boomers grow older, they are taking their pop culture icons along with them. Consumers want to see a bit of themselves in the personalities presented to them by the media. In short, 60 today is not the same as 60 a generation ago, and pop-culture is now intrigued by age.
SCORE: 5.6
Hot Top 6 Examples: 732,854 Total Clicks Feb 09 - Feb 10
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DEMOGRAPHICS
Celebrating Senior Beauty - Erwin Olaf's ‘Mature' Models Are Over 70 Years Old
SCORE: 6.9
Viral 523,810 Clicks Pub: May 2, 09
Celebrating Senior Beauty
Erwin Olaf's ‘Mature' Models Are Over 70 Years Old
Famed Dutch photographer Erwin Olaf rebels against society’s obsession with youth in his photography series, ‘Mature.’ The provocative series features models in their seventies wearing scandalously racy… [More]
Senior Supermodels - 80 Year Old Daphne Selfe Continues to Hit Catwalks After 60 Years
SCORE: 6.5
V. Hot 57,919 Clicks Pub: Mar 10, 09
Senior Supermodels
80 Year Old Daphne Selfe Continues to Hit Catwalks After 60 Years
This woman is beautiful. She is also the world’s oldest supermodel. Fantastic! 80-year-old Daphne Selfe has been modeling for SIXTY years and offers show goers a refreshing change from the skinny young… [More]
Racy Seniors - Terry Richardson's ‘Mom' Photo Set Glamorizes Old Age
SCORE: 5.2
Hot 81,634 Clicks Pub: Apr 27, 09
Racy Seniors
Terry Richardson's ‘Mom' Photo Set Glamorizes Old Age
Photographer Terry Richardson shows that his being controversial and scandalous runs in the family in his special photo project, ‘Mom.’ The acclaimed photographer captures his own mother in his trademark… [More]
Middle-Aged Catwalkers - Golden Girl Pamela Anderson Models at 40 For Richie Rich
SCORE: 5.7
Warm 18,166 Clicks Pub: Feb 21, 09
Middle-Aged Catwalkers
Golden Girl Pamela Anderson Models at 40 For Richie Rich
Pamela Anderson rocked the Fashion Week runway for Richie Rich. The former Bay Watch star donned a new bathing suit to grace the catwalk. Gold lamé and glitter completed the unflattering look. Hollywood… [More]
Inking Grandmas - Colin Dale and Karen Fredso Prove That Tattoos are for Everyone
SCORE: 4.4
Warm 28,217 Clicks Pub: Jul 27, 09
Inking Grandmas
Colin Dale and Karen Fredso Prove That Tattoos are for Everyone
Although tattooing someone’s hands and face is illegal in Denmark, tattoo artist Colin Dale could not resist fulfilling the birthday wish of Karen Fredso. Karen is 103 years of age and to celebrate, she… [More]
Eccentric Elderly Fashion - Advanced Style Blog Proves Fashion Sense Doesn't Expire
SCORE: 4.7
Warm 23,108 Clicks Pub: Jun 23, 09
Eccentric Elderly Fashion
Advanced Style Blog Proves Fashion Sense Doesn't Expire
27-year-old Ari Cohen respects his elders so much that he has created a blog to document their impeccable taste in clothing. While the fashion elite in New York are usually thought of as youth, Cohen’s… [More]