Erwin Olaf's ‘Mature' Models Are Over 70 Years Old

By: Ayman - Published: May 2, 2009   Updated: May 31 2011 • References: erwinolaf
Famed Dutch photographer Erwin Olaf rebels against society’s obsession with youth in his photography series, ‘Mature.’

The provocative series features models in their seventies wearing scandalously racy lingerie in seductive and sexual poses.

The series is a reminder that people can be sexy at any age. We should celebrate our body and embrace our age rather than adhere to the society’s narrow-minded formulas and expectations.

Implications - In the last few years, there has been a mini revolution among the Baby Boomer generation. With over 8 million Boomers reaching the age of retirement this year, the children of post WW2 are ready to kick back their heels and enjoy themselves once again. This, combined with the phenomenon of Potentialism due to the economic downturn, has placed Boomers in the media spotlight. Age is no longer something to be feared or prevented, but is a badge of wisdom to be coveted. Stats for Celebrating Senior Beauty Trending: Older & Buzzing
Research: 674,169 clicks in 367 w
Interest: 4 minutes
Concept: Celebrating Senior Beauty
Related: 87 examples / 67 photos
Segment: Neutral, 18-35
Comparison Set: 32 similar articles, including: racy seniors, sex in their 80s, and passionate senior romance editorials.