It’s not unusual to see women in their 40s modeling. Now it’s time for models in their 50s to take charge.
Jerry Hall stars in this Chanel Accessories campaign and she looks beautiful. We know Photoshop helps, but certainly a model with a nice complexion and bone structure does make a difference, even if she’s "old."
Co-starring in the campaign is male model-of-the-moment Baptiste Giabiconi, and the shoot is based on an older woman and a younger man’s affair. Very suitable.
Karl Lagerfeld, as usual, is very intelligent, as he quotes Oscar Wilde: "I like men who have a future, and women who have a past."
I can’t wait for his biography "Self Portrait," set to be released in October.
Stats for Boomers in Print Campaigns
Trending: Older & Mild
Research: 9,090 clicks in 380 w
Interest: 4 minutes
Concept: Boomers In Print Campaigns
Related: 66 examples / 51 photos
Segment: Neutral, 18-55
Comparison Set: 24 similar articles, including: madonna, grannies and boomer innovation, chanel tennis racket, and $260,150 chanel "diamond forever" tote.
Boomers in Print Campaigns
More Stats +/-
Chanel Tennis Racket
Madonna, Grannies and Boomer Innovation
$260,150 Chanel "Diamond Forever" Tote
Top 20 Boomer Trends in 2008
55+ is the New Generation Sexy