Bromanticism

Emphasis on platonic male relationships glorifies the bachelor lifestyle
Implications - More and more males are part of 'bromances,' engaging in platonic relationships solely with other males. Emphasizing same-sex relationships in this way places the single man and bachelor lifestyle in the spotlight, creating a new version of the 'modern man' in which women may, or may not, be required.
SCORE: 4.9
Hot Top 5 Examples: 179,223 Total Clicks Jan 09 - Jan 10
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DEMOGRAPHICS
Bromance Photography - Steven Beckly Captures Moments Between Two Men
SCORE: 6.1
Viral 42,900 Clicks Pub: Dec 17, 09
Bromance Photography
Steven Beckly Captures Moments Between Two Men
Photographer Steven Beckly captures private and mundane moments in a relationship in his series entitled ‘little wolf let’s make some memories.’ The Toronto, Ontario based artist depicts a gay relationship… [More]
Bromance Fashion Ads - Armani Jeans F/W 08-09 Shows Physical Male Bonding
SCORE: 5.7
V. Hot 45,797 Clicks Pub: Jan 13, 09
Bromance Fashion Ads
Armani Jeans F/W 08-09 Shows Physical Male Bonding
The Armani Jeans Fall Winter 08-09 ad campaign features Justin Gaston (AKA the guy dating teen sensation Miley Cyrus) alongside fellow models Marlon Teixeira and Jamie Dornan in rather intimate and quite… [More]
Beach Bromance Fashion - H&M Shows Aquatic Male Bond For Summer
SCORE: 5.7
V. Hot 31,858 Clicks Pub: May 8, 09
Beach Bromance Fashion
H&M Shows Aquatic Male Bond For Summer 2009
While most brands have opted for sizzling beach romance in their new campaigns, H&M goes for a different kind of romance--a bromance between two buddies. Sometimes a guy needs to forget about his girlfriend/boyfriend… [More]
Superhero Bromances - Robin Gets Intimate With Batman's Mask in Exterface's 'Boywonder'
SCORE: 5.1
V. Hot 51,552 Clicks Pub: May 17, 09
Superhero Bromances
Robin Gets Intimate With Batman's Mask in Exterface's 'Boywonder'
We often hear of the bromance and unspoken love between Batman and his sidekick Robin. French photography duo Exterface build on this notion in their homoerotic set, ‘Boywonder.’ Model Gui Wandresen plays… [More]
Blockbuster Bromances - The Unspoken Cinematic Love of Iconic Dynamic Duos
SCORE: 1.7
Untested 7,116 Clicks Pub: May 15, 09
Blockbuster Bromances
The Unspoken Cinematic Love of Iconic Dynamic Duos
The blockbuster love story romances always overshadow a real man’s guilty pleasure of the bromance. Two men fighting side by side towards a common goal with zero homosexual implications just sort of works… [More]