This is a great deviation from the usual sway that folks pick up at conventions, with just the brand printed on some cheap pens, and notepads.
The Coke Zero and Neighborhood collaboration has produced a specially branded Coke Zero can, tote-bag, t-shirt and USB-stick. The products are offered in a simple black and white.
Implications - Contemporary customers are feeling the monotony of designs on the market. Products that integrate two different elements of style are more appealing than those which only focus on one. Incorporating this production method could help a company increase its popularity.