Nathalie Rykiel's Artsy Coca-Cola Design

By: lourdes sanchez bayas - Dec 12, 2008   Updated: Apr 6 2011
References: stylefrizz
The Coca-Cola Company will release a very fashion-minded breed of its Coca Cola Light in France.

Designed by Nathalie Rykiel, the daughter of fashion designer designer Sonia Rykiel, the funky aluminum Coca-Cola Light bottle will debut in France in January 2009. The accompanying ad campaign called "Vivez light by Nathalie Rykiel" will be aired starting on February 2009.

Implications - The Coca-Cola bottle is one of the signature aspects of the beverage brand; its instantly recognizable form has changed very little over the years. Coca-Cola has increasingly been incorporating art-wrapped bottles into its ad campaigns to appeal to niche consumers. This example features a design from a fashion designer's daughter in an attempt to win over fashionistas.