Corn Chip Fashion
Doritos Bikini Finalist for Best Use of Junk Food
I wish I would have known about the contest before it ended, I'm sure my Doritos brand corn chip crucifix would have been a hit just before Lent.
Implications - Companies can challenge consumers to come up with innovative ideas and concepts based off of their products. By doing this, the company creates a PR initiative that can continue in the future years to come as well as garner publicity.