Doritos: The Quest

By: Chris Bellinger - Published: May 14, 2008 • References: doritosthequest
Doritos are engaging consumers once again with Mystery flavors. Last year Doritos launched an all black bag named X-13D that tasted like... wait for it... cheeseburger.

Well this year Doritos has a new black mystery bag out called "The Quest".

The package directs consumers to go online if they think they can guess the flavor. The site lets you play a series of puzzles for a chance to win $100,000 in gold (or the cash value).

I say take the gold, it's a better investment. From what I can tell, players have to solve a series of flash puzzles that aren't too difficult. The first three people to solve everything will be sent to a secret city for a live event to compete for the $100,00.

This reminds me "the hunt" that Volvo put out a few years ago. The site is pretty well made and actually pretty entertaining. I was impressed. Stats for Mystery Flavors Trending: Older & Buzzing
Research: 9,068 clicks in 418 w
Interest: 4 minutes
Concept: Mystery Flavors
Related: 51 examples / 39 photos
Segment: Neutral, 18-35
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