Doritos are engaging consumers once again with Mystery flavors. Last year Doritos launched an all black bag named X-13D that tasted like... wait for it... cheeseburger.
Well this year Doritos has a new black mystery bag out called "The Quest".
The package directs consumers to go online if they think they can guess the flavor. The site lets you play a series of puzzles for a chance to win $100,000 in gold (or the cash value).
I say take the gold, it's a better investment. From what I can tell, players have to solve a series of flash puzzles that aren't too difficult. The first three people to solve everything will be sent to a secret city for a live event to compete for the $100,00.
This reminds me "the hunt" that Volvo put out a few years ago. The site is pretty well made and actually pretty entertaining. I was impressed.
Stats for Mystery Flavors
Trending: Older & Buzzing
Research: 9,068 clicks in 416 w
Interest: 4 minutes
Concept: Mystery Flavors
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: remote-controlled security robots, shoe-inspired activewear, and plastic bottle villages.
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