As the brainchild of a mother-son team, Bold City Brewing opened its doors in fall 2008.

To help build the brand, the Robin Shepherd group was hired to build the brewery identity from the ground up while still incorporating key components of the brewery history.

For example, the Jacksonville skyline graces the ‘Big City Brew’ label, the brew hound is on another label, killer whale was the brewmaster’s childhood nickname, and the manatee stems from an incident at the St. Johns River.