Exaggerated human subjects in advertising stir both emotion and shock
Implications - The use of extreme exaggeration is not a new development in advertising; however, this technique is being taken a step further through the use of mutant humans seen in recent print campaigns. This technique is particularly eye-catching to a consumer if the art direction is made to look realistic, enhancing the element of fantasy while invoking instant emotion through shock value.
Trend Themes
-
Exaggerated Human Subjects in Advertising — The use of mutant humans in print campaigns is a growing trend that invokes instant emotion through shock value.
-
Creative Sportsvertising — Sports advertising is moving toward creative ads that take the sport off the field and merge it with other facets of life.
-
Manipulating Reality in Fashion — Fashion spreads are embracing manipulating reality through photo manipulation to create surrealism and emphasize clothing.
Industry Implications
-
Fashion Industry — There is a growing trend of manipulating reality in fashion spreads, creating opportunities for designers to use unique and surreal images to draw attention to their collections.
-
Sports Advertising Industry — Sports advertising is moving towards creative ads that merge sports with other facets of life, creating opportunities for companies to showcase their products in new and unique ways.
-
Marketing and Advertising Industry — The use of exaggerated human subjects in print campaigns is a growing trend that invokes instant emotion through shock value and is a unique way for companies to gain attention for their products or services.
