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Mutation Marketing

Exaggerated human subjects in advertising stir both emotion and shock

Implications - The use of extreme exaggeration is not a new development in advertising; however, this technique is being taken a step further through the use of mutant humans seen in recent print campaigns. This technique is particularly eye-catching to a consumer if the art direction is made to look realistic, enhancing the element of fantasy while invoking instant emotion through shock value.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 55 Examples:
1,466,937 Total Clicks
Date Range:
Nov 08 — Nov 10
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Mutating Model Campaigns
Mutating Model Campaigns
The Heidi Mottram SS11 Collection is Magical and Mystical
There seems to be a mystical property behind the Heidi Mottram SS11 'Magical' campaign. Photographed by Dave Wise, the Heidi Mottram SS11 campaign was inspired by the textures and skins used as materials… MORE
Hybrid Sportsvertising
Hybrid Sportsvertising
Sports Ads Step Off The Field to Hit a Creative Home Run
Whether it's for industry giants like Nike or smaller specialty companies like Arena Water Instinct, sports advertising is big business. From selling performance enhancing gear to attempting to expand… MORE
Elongated Neck Spreads
Elongated Neck Spreads
'Crash' for the Gilles Et Dada Fall/Winter 2010 Campaign
The 'Crash' photoshoot for the Gilles Et Dada Fall/Winter 2010 campaign is pretty intense. The lookbook uses photo manipulation to contort the model's body in curious and interesting ways. The lookbook… MORE
Upside-Down Celeb Ads
Upside-Down Celeb Ads
The Gossip News Campaign by Soul Fast Advertising
This campaign for Gossip News is a stroke of genius by Uruguay's Soul Fast Advertising. The concept for this campaign is so outrageously simple yet undeniably effective. The images of upside-down celebrity… MORE
Mutated Monster Marketing
Mutated Monster Marketing
The Levi's 'Little Monsters' Campaign Shows Insect Children
The Levi's 'Little Monsters' is a full print campaign promoting Levi's brand of kid's wear. The campaign shows children using a mirror to make themselves look like insect/human mutants. With the tagline,… MORE
Melting Men for Environmental Awareness
Melting Men for Environmental Awareness
Red Cross' Global Warming Warning
This is an awesome example of live and interactive marketing. It was put on by the Red Cross and is the work of ad agency Leo Burnett Argentine. It demonstrates that the world is getting warmer... much,… MORE
Conjoined Family Ads
Conjoined Family Ads
The Childrens Panadol Ads Claim That "Their Pain is Your Pain"
Like Tylenol in North America, Panadol helps to relieve pain (and also helps when one is experiencing a fever). In order to market Childrens Panadol Panadol’s distributors, GSK turned to Singaporean advertising… MORE

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