Internet culture products give tangibility to social media
Implications - The rise of social media merchandise shows that Internet culture is continuing to exceed digital confines and enter the realm of reality. With online communities now considered more of a lifestyle choice than a geeky hobby, social media products capitalize consumers’ positive attitudes towards the Internet, allowing brands both on and offline to strengthen customer relationships.
Trend Themes
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Fan Merchandising — The rise of the internet culture indicates that brands who create fan merchandise can strengthen their customer relationships.
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Social Media Utility Products — The internet is extending beyond digitization with social media products that provide functionality in the real world.
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Social Media Personalization — The popularity of social media has led to a demand for highly personalized and customizable products.
Industry Implications
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Fashion — Fashion brands can capitalize on the rise of fan merchandising for internet culture products related to social media platforms.
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Technology — Creation of social media utility products and customizable merchandise requires technology innovation.
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Marketing and Advertising — The trend towards personalized and customizable social media products require a marketing approach that harness the power of user-generated content.
9 Featured, 65 Examples:
1,453,621 Total Clicks
Date Range:
May 10 — Nov 10
Trending:
Hot
Consumer Insight Topics:
