Matt Francois makes some killer custom sneakers and calls them Sole Brother. He's based in Winnipeg and has thunk up some fantastic designs. They don't give up the original quality of the shoe, just add a huge Wow factor. You get to see a computer generated mock-up of the design for approval. Matt will customize anything made of shoe like material.
Steve Madden also lets you customize your own:
Implications - THESE THREE IDEAS NEED TO JOIN TOGETHER MORE CLEARLY.
Youth consumers have an intense desire to be original and stand out from the pack. This stems for waiting to make entirely different lifestyle choices from those of their parents. Companies can capitalize on this by offering unique and limited edition products.