Sneakers have always been a wardrobe stable with simple black and white designs, perfect for long school days. But sneakers seem to be getting a bit of a makeover with over-the-top designs and eye-popping styles.
Check out the gallery above for everything from animal print sneakers to Obama-inspired designs.
Implications - The idea that sneakers are only for the gym is an ideology that sneaker designers are attempting to defy. Armed with innovative ideas, the designers recognize that there is a need to appeal to niche target groups, such as cartoon lovers. The target feels an appeal to the designs as they cater to a specific sense of style. This fights the idea that sneakers are dull, ordinary and boring.