If you live in London, chances are the patterns on these Above + Below London sneakers look familiar. That's because they're made from recycled seats from the London Underground and London Bus.
These upcycled sneaks feature a recycled fabric upper, recycled rubber tire soles and repurposed leather trim. The limited-edition trainers are reassembled in Portugal in fair conditions from 100% salvaged UK waste, according to Above + Below London.
Implications - Eco-conscious consumers are constantly seeking innovative ways to incorporate green habits into their lifestyles. They appreciate products that are constructed out of recycled materials or upcycled objects as they are progressive in the environmental effort. Companies can manufacture products with these qualities in order to appeal to green demographics.