Discarded Shoe-Created Stools

The WU Series by BENTU Design is a Sustainable Alternative

The WU Series is a range of mosiac-style stools designed by the team at BENTU Design. It boasts a distinctive artful look which also boasts a sustainable process. The company knows that about 20 billion pairs of shoes are produced at a yearly rate and about half of that amount will sooner or later end up in landfills.

Footwear is often made with half a dozen synthetic materials specifically the outsoles crafted from rubber, which takes hundreds of years to decompose. The WU series tackles that issue as 90% of the stool's raw materials are made using recycled rubber shoe materials. Due to this process, the colors create a visual mosaic similar to a terrazzo effect.

Image Credit: BENTU Design

Recycled-material Furniture
This trend involves creating high-design furniture items using repurposed materials, characterized by eco-conscious and artistic aesthetics.
Waste-to-product Innovation
Companies are discovering innovative ways to transform waste, like discarded shoes, into valuable consumer products, reducing environmental impact.
Sustainable Design
Designers are increasingly focused on sustainability by integrating recycled materials into their designs and emphasizing long-term usability.

Where This Applies

Furniture Industry
The furniture industry can greatly benefit from sustainable practices and materials, creating eco-friendly and stylish products that appeal to environmentally conscious consumers.
Footwear Manufacturing
Footwear manufacturers face increased pressure to address the environmental impact of shoe disposal, driving innovation in material reuse and recycling.
Sustainable Manufacturing
Manufacturers across various sectors are adopting sustainable practices, repurposing waste materials into new products to reduce their ecological footprint.
SCORE
3.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 66%
Activity 8%
Freshness 33%

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